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Tuesday, February 15, 2011

wow....Really?

Some advertisments are on a certain website for a certain amount of time. Some of them might be on news sites, which changes its contents changes regularly. Therefore, there is the possibility that the messages in the advertisments run counter to the content on a website. Below are some examples:


Now this is a classic example of the news content changing in a very quick time whose message runs counter to the advertisement to the right. "Court challenge to order on brain-damaged woman expected this week" is contrasted by "What is your IQ?" The issue in the publication is that the advertisment sometimes leave a bad taste in people's mouths. That is a tough challenge, because it is not quite possible to change the advert to suit the content in the website, especially so on a news website. The other pitcures below need no explanation.



My feeling about this is that people just don't care. The industry is too competitive for the sales staff to try and put the right advertisments together. When compaines come to them for a billboard, they just sell it. Without the other contrasting advert, it looks fine on its own. The PR damage caused might be too much for a company to absorb, especially if it has spent significant advertising dollars on it. It's a lesson learnt; next time, check out yout neighbour first.

Image source: Oddee.com

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