This is a screenshot of Yahoo's home page. It's strategy of cramping every avaliable option on its page has divided users into 2 groups; for or against. Some users like the interface of this website, which gives them options to choose what content they are interested in, It's like laying everything out for you to choose. On the other hand, some people prefer Google's interface, which they deem to be cleaner and less cluttered. Google's stand is that users will find what they want to find. Their refining of their search engine is the best way for them to retain their users.
Google's home page
As we have discussed with the previous post about good web design, Google's page seems to apply those principles. With its clean and white background, users don't feel like they are pushed into anything, unlike Yahoo's. On the top of the page, Google has added some links to aid navigation. These links are bold and consistent throughout the user experience. These 2 search engine giants have 2 vastly different web designs and it is not possible to attract everyone, but both do well and appeal to their targeted audience.
Image Source:
Yahoo, 2011, Yahoo.com.sg
Google, 2011, Google.com.sg
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